Independent Software Vendors (ISV)

An independent software vendor (ISV) is specialized in making or selling software, designed for mass or niche markets. These markets are diverse and include real estate brokers, healthcare, hospitality etc. The IT Industry is very volatile, yesterday’s sensational products become standard today and obsolete tomorrow. Specialized or customised products mean high productivity to organizations. The companies that make the platforms like Microsoft, IBM, HP, Apple, and others encourage and lend support to ISVs, often with special “business partner” programs.

Strong competition has led India’s ISVs to get into domain specific applications. They are expanding their horizons in a highly dynamic market, thanks to the growth of cloud computing and the rapid adoption of mobile devices. ISVs in India have started realizing they can create a whole new world for their customers with their game-changing forces. As a result, all major vendors, be it HP or IBM, Oracle or Microsoft, SAP or Tally, are quite aggressively promoting a joint relationship with multiple ISVs, especially with those who are focused on specific domains.

With the increase in the awareness level of consumers, they are demanding increased flexibility in every service they need. With the increase in the number of customers for these software enterprises, 24×7 support capabilities by the majors help enhance customer satisfaction and revenue for the ISVs.